Episode Transcript
[00:00:00] Speaker A: Hey, guys. I'm so fortunate to be able to do these interviews and meet the people that I love to watch on the Internet. And tonight you're going to meet Marisa from Tequila Encyclopedia. She's taught me so much about this business, so much about the industry, and so much about interviewing brands. And her show with Techa Ladies is one of the best shows to watch every Tuesday night. So hang around for this one. You're going to meet one of the best people I've met in tequila.
It's tasting tequila with bread.
I've been waiting for this one for quite a while, trying to get our calendars to work and missing each other's dates on the calendar every once in a while didn't help any either. So I apologize for that, but I'm fired up to talk to you tonight. What? What the hell are you doing today?
[00:00:57] Speaker B: Well, I'm not skipping this meeting. I know the last time the scheduling was my fault. Then I think you missed one just to make me feel better. So I appreciate.
So now we're even. And I'm so excited to talk to you. And we're even more even because you came on Techie Ladies. So now I have to be here. It's perfect. I love it. I'm so excited to be here.
[00:01:14] Speaker A: Yeah, I'm stoked. And being on Techie Ladies was so much fun. And I really like. Now that you've got it on YouTube, is that going well?
[00:01:23] Speaker B: Yeah, I would say so. I'm very metrics driven. Right. And in my day job and so depending on the metric that you look at, it's overwhelmingly successful. Certainly YouTube as a platform is built more for podcasts. It's easier for people to listen after the fact and during. They can minimize it and still go on with their life. Whereas when we were on Instagram previously, it was the only thing. You couldn't minimize it. You couldn't do that, you couldn't come back. We couldn't do a pre show, we couldn't edit anything. There's no post Prod. So overwhelmingly, YouTube's been positive, though the live number has gone down in the short term, but it's starting to climb back up. And I attribute that to how Instagram, when we would go live, would send everyone a note like they're live and YouTube doesn't do that. So other than that though, it's been overwhelmingly positive and I'm really happy to be on YouTube finally.
[00:02:12] Speaker A: Yeah, I think YouTube is such a great platform and it takes a little while to figure out how to get your videos to show up for people to see them. And like, really? It actually is more work than some of the other platforms.
[00:02:26] Speaker B: Yeah, it's a lot more work.
[00:02:27] Speaker A: And I just got banned off of Tick Tock, so I'm no longer on Tick Tock.
[00:02:31] Speaker B: What? What'd you do?
[00:02:33] Speaker A: I did videos about tequila.
Around 300 of them. Three of them got flagged and it kicked me off. So no longer on TikTok. Anyway, I hate Tick Tock. I can't do that.
[00:02:43] Speaker B: Yeah.
[00:02:44] Speaker A: So knowing that you're only one year older than my daughter, so that kind of tells you that I'm an old guy and I've been drinking tequila for a long time. How did you get this tequila bug? Where did this infatuation for tequila come from?
[00:02:59] Speaker B: Yeah, so there's a few different versions of this. I'll give you the longer version and you can just tell me. Speed up. Like, just. If you want me to speed up, just go like this and I'll hear you.
So my mom read the book the Patron Way, and it's a. Mostly a romance about tequila, but it's really about the central relationship between one of the founders of Patron. And. And it's written by his, like, estranged lover, so you can imagine some of the undertones in it. She read that and then started just drinking tequila. She read that probably.
I was out of college. I didn't really drink in high school or college. I was just not a big drinker in college. I DJed a lot. So I would blame it on the fact that, like, I was working and I'm getting paid and whatever. Very rare that I would drink. Not that. Not to say that I didn't. So after college, same thing. I was in a really intense finance program and I just didn't have time. And I just, like, never understood it. I was like, why do people drink? Because I. I lived in the suburbs, so to get to any bar you'd have to drive. But if I drive, then I can't drink. So. And Uber wasn't invented yet. I just never understood it. Then fast forward and I started going to grad school in New York City. And I was like, oh, like, I'm not always driving a car. Okay. Like, so that was helpful. Then my mom reads this book, starts only drinking tequila. And concurrent to that, my family would vacation in Cabo, like once or twice a year. And Cabo has tequila. It's not a tequila region, but it has tequila. So I started trying tequila. Eventually I was there with an ex boyfriend and my parents. Interesting configuration there. And he and I went into. We stopped into a tequila store and they did a tasting for us of Cava de Oro. And it was the first time that I had tried a Tequila that I was like, holy. Yeah, like, yes, this is amazing. Bought two bottles, finished one in a day between the four of us. And then this is right around the end of 2019. Got back to the US and was trying to find it, and it was really hard to find.
Once Covid hit, it was easy. Like, I think everyone was just sort of shipping bottles. So I just started trying a bunch of bottles. And as I was trying a bunch of bottles of Tequila, I started joining chat rooms talking about Tequila and like, I would post about Tequila. And then I got invited to join the agave squad, which has been around for now, half a decade plus. And I went from, like, listening to people's conversations about tequila, to participating a little, to leading discussions, to now being on, um, people's Instagram lives about it. And so that's really where the foundation started.
And then what really drove it home for me was about a year later, the same place that had supplied the Cava to Oro when I got back, which was sip tequila.com, i was able to go down to. To Florida during COVID Cause as you might remember, Florida is one of the few states that was like, hey, come visit us. Like, we're open. Like, things are good.
So in 2021, I went down to visit, and when I was at Siptaquila, Keith was letting me try everything. Keith, the owner of Sip Tequila, was letting me try everything. And I'm like, tagging all this, and I'm realizing I'm tagging it on a tequila on an Instagram account that's just my personal account that has, like, pictures of my mom, my dog. Like, I used to. Like, I. I run. I'm a runner. I'd run in the shape of things. And like, it was like, a lot, but, like, a lot more personal than Tequila. People needed to know about me. So I got back from that trip and immediately created a. An Instagram called Tequila Encyclopedia, not realizing that Encyclopedia is spelled differently in English and Spanish. Not. Not considering how that could be a problem. I knew that, but I didn't consider. Consider that was a problem. And then from there, it just sort of took off. Like, now I had the anonymity of a Tequila account that could just be talking about Tequila. And so that's really where most of it started. That's my Tequila high school, my Tequila College. Came a Little while later, when we founded the techie lady show, which of course, you know, has been going on for about five years now. We interview live every week, every single Tuesday. Rain, snow, sun, different brands. And episode 227 is tomorrow at the time of this recording. When you talk to brand experts every week, like you're going to learn. And so that's been my college and graduate level tequila journey was through techie Ladies. That's a really long answer. I can, I can tighten it up if you want me to.
[00:06:53] Speaker A: And that was perfect. In fact, one thing I learned as we're both finishing off a tapatillo bottle.
[00:06:58] Speaker B: Yeah, let's get that top.
[00:06:59] Speaker A: Get that thing gone today.
[00:07:01] Speaker B: Yeah. In the pre show, Brad, you were saying, what am I drinking? And I said, you know, tapatio, because I only have a little left. And I was waiting for the right opportunity.
You too have that? Yes.
[00:07:10] Speaker A: Yeah, just a little left.
[00:07:11] Speaker B: It's fate.
[00:07:12] Speaker A: It's gonna be done today.
So one of the cool things is my journey started in Cabo San Lucas as well.
Hey, that was 2003. So it was a long time ago.
[00:07:26] Speaker B: Carried the one. Yeah, a little. A little bit before. Yeah, yeah, yeah.
[00:07:30] Speaker A: But that's, that's really cool that we have like a kind of an origin story of tequila. Mine was Cabo Wabo, drinking the original Cabo Wabo, the good stuff.
So that's pretty cool. Do you still travel to Cabo a lot?
[00:07:43] Speaker B: Yeah, so. So we were going like once or twice a year as a family. I think, you know, as you get older and stuff and like people's schedules, it's. It's a little less frequent. But one of the things I will say is Cabo is not a tequila region and Cabo de Oro is. Is not a, an additive free tequila. Right. Like, and so those are two things that people would see and go, well, why are those part of your tequila origin story? And the answer, of course, is because they can be like, your origin story can start anywhere. And that's why I don't like the gatekeeping that happens in this community sometimes where people are like, oh, this, forget it. Oh, that, forget it. Whatever it takes to get you here. We're just happy you're here. And if you want to learn more, great. And if you don't, fine too. Like, this is your journey to navigate. So, yeah, I think that's an interesting part too. We both, you and I learned about tequila in a region that can't even make tequila. Exactly.
[00:08:34] Speaker A: Yeah. I think it's really cool. So how does your day to day work job relate to what you do in tequila? Does it have any relation at all?
[00:08:42] Speaker B: It's a great question.
So for work I do, I build out commerce flows for a pretty well known company.
And there's a lot of logic behind it. It's like a lot of logic based, like logic games, right? To build a purchase flow, you have to think about all the different components of a journey, a consumer journey. Very collaborative, very like analytical, but also requires being able to talk to stakeholders from all different backgrounds with all different goals, you know, overarching. Their goal is to help consumers, right? But my goal might be to drive this metric and your goal might be to drive that metric. And so my job when I do it successfully is to get everyone to feel comfortable sharing what their goals are to make them happen and then to bring us all together to help the customer. And so when I look at techie ladies, it's sort of some of, some of those skills get flexed, right? Like being able to ask people questions, being able to think about the business side of what they're doing.
We had a brand on recently and like one of the, our favorite games that Heidi and I play is we like to guess, you know, what the price is of a tequila and I'll let you in on a secret. When I'm not sure, I always guess up because I'm like, ah, let me compliment them, right? Like I'd rather guess high than too low. And I'm always a little high. So really if I just calibrated and removed that adder, I'd probably be like spot on. But we play that game. One time recently we had Chicotona on Bam Mezcal and knowing the price of their. They have two products. They have one that's, I'm not even going to try to pronounce it, but it's like a Toba la and then one that's an espadine. Knowing that the Tobola was more expensive, I looked at the espadine and I thought, okay, here's the price of that, that more expensive tequila to produce.
Using what you know about business and just basic math, I was able to get within a few dollars of the espadine, realizing that it likely was a loss leader or at least something that was like more of a break even, tiny margin thing. So I do think that business acumen plays into techie ladies and it plays into just everyday conversations.
I talked with a brand today, in fact, and I think that's my lane. Like every tequila personality on the Internet, we all have our different lanes. And I think my lane is more of the analytical business side of things. At least that's what I'm trying to be. Maybe I'm not, but. Yeah, that's sort of how it relates, is all that business stuff is the undercurrent of my conversations.
[00:11:05] Speaker A: Don't downplay your absolutely hilarious memes that you have.
[00:11:10] Speaker B: Yeah, well, those two kill it on
[00:11:12] Speaker A: those all the time.
There's a really good, funny one that someone else posted. I. I look to see. They probably stole it from you from the beginning.
[00:11:20] Speaker B: Thank you. Yeah, I know there's some people who. It's really flattering, actually. You know, years ago, I would have been probably, like, upset, like, oh, they're trying to do my thing. But I'm like, you know what, man? Like, what's the whole. The whole quote is not imitation is the sincerest form of flattery. It's. Imitation is the sincerest form of flattery that a mediocre mind can comprehend. Or something like that. Like that second part.
[00:11:39] Speaker A: Yeah, let me.
[00:11:39] Speaker B: Second part. Because that second part is so. People tell me that I'm intimidating. Right. And I always say that there are no intimidating people, only intimidated people.
[00:11:49] Speaker A: Yeah.
[00:11:49] Speaker B: Because, you know, it's. It's on you. If you're intimidated by me, like, tough. Tough lot in life, figure it out.
[00:11:55] Speaker A: You've made that decision.
You didn't make the decision to be intimidating. They made the decision to be that way. That's crazy.
[00:12:02] Speaker B: All right, do you want to share the. The full quote? I found it.
[00:12:06] Speaker A: Yeah, let's hear it.
[00:12:07] Speaker B: Imitation is the sincerest form of flattery that mediocrity can pay to greatness.
[00:12:13] Speaker A: Ah, there you go.
Now, I. I always share, like, whenever you have those good ones I never copy, I just share them. I gotta see where this source came from.
[00:12:23] Speaker B: And you're such a wonderful person for that. Like, you're one of the biggest supporters, nicest people. Like, I. I'm just so happy that tequila brought us together.
[00:12:30] Speaker A: Well, I appreciate that. I feel the same about you.
Okay, so speaking of coming together, I met Heidi in a Total Wine in Nashville, Tennessee, before I ever started doing videos, actually, it was. I had just returned from our first trip to make this decision to do this. My wife and I flew down to Guadalajara. We went to Cascaween, and, you know, did the first tour. We came back, we're walking in Total Wine in Brentwood. I had on, I think it was a respecto agave shirt on from Agave Matchmaker. And she comes into the aisle to help me find a Tequila.
[00:13:08] Speaker B: Oh, I love it.
[00:13:08] Speaker A: And that's how I met Heidi.
[00:13:10] Speaker B: And Heidi's also this big.
[00:13:11] Speaker A: Yeah.
[00:13:12] Speaker B: Personality is this big. But she's this big.
[00:13:14] Speaker A: She is.
So how did you two connect to start this show together?
[00:13:20] Speaker B: Oh, it's such a fun story. It is such a fun story.
First, I'm wearing a Tequila that Cares foundation shirt. So I just. While I'm on this, I'm going to drink. What I am drinking is the Yayo single barrel from Mission 1530, which of course is supported by the Cares Foundation. So just quick shout out on that.
But so it's a really fun story how Heidi and I met because we did the show, the Techie lady show, for a full year before ever meeting in person.
[00:13:46] Speaker A: Oh, wow.
[00:13:47] Speaker B: Yeah. And so, okay, I have to credit Rudy. I don't know if you know Rudy Felix, honestly, one of the people who I think doesn't get enough credit for how many people he's brought together. And he used to do these Instagram lives, and they were called Tequila Clubhouse back during Pandemic. And he would just turn on Instagram Live and, like, you know, four hours of people just coming on, talking. It was really just like kind of like a big zoom meeting for people. And it was wonderful. And so that's how I learned what Instagram Live was with full on through Rudy credit to Rudy. And these guys were doing these Instagram lives and they got a little bro y. Just admittedly, and I've told Rudy, Rudy this to his face. They're a little bro y. So a bunch of the girls all got together. I should say women. The women got together and we had this little group chat going saying, hey, should we, like, do an Instagram Live? And everyone's like, yeah, like, we should totally do an Instagram Live, but should we put a little structure to it? And so we were like, yeah, let's do it. So we scheduled it. Instead of just, like, throwing it on, we scheduled it for, like, weeks in the future. We had a topic, we had, like, a set agenda. We were like, we're going to time box it to an hour. Like, boom, boom, boom. Rules.
Much. Like, I don't know how much you know sports. I'm a big sports fan, but, like, one of the things that made the UFC really take off was when they put rules around it. It used to be that you could just fight any weight class and any discipline and you could do anything. But one of the things that made UFC ultimately take off in the mid 2000s and 2010s was that rules were established around it to give it some sort of structure. And so we did that with Instagram Live. We didn't say, like, you can't eye gouge much like UFC did, but we did say things like, let's keep it to an hour on the. On that show the morning that we were going to do that, and I'm calling it a show, but back then, we just called an Instagram Live. That morning, I was researching Women of Tequila because I was like, let me just see, like, what I can learn. And I came across this Forbes article of the top, like, 12 women of tequila. And I tried to follow as many of them as I could find on Instagram, but there weren't very many on Instagram.
One, though, you'll remember, you'll know, is Ileana Partita. So I followed her for the first time. About a few hours later, I'm working, and I get a notification that she followed me back. And I, like, lost my shit. I was like, oh, my God. I, like, called my mom. I was like, mom, who is that? I was like, don't worry about it. It's a big deal. Well, as. As luck would have it, Instagram prioritizes recency in terms of, like, the algorithm. So that night when we went on Instagram Live, she must have opened Instagram, and then it was like, boom. Your new, like, person that you follow is on live.
And so then she joined in the audience, and she's in the audience watching us talk about Tequila. This woman from Forbes who makes tequila, this master distiller, you know, like a time zone and a half away.
And I begged her to come on the show because we only had three people and there's room for four. So I begged her, begged her, begged her. She finally said yes. And I went from reading about this woman in Forbes that morning to being face to face talking to her that night. And that's when I realized at that moment, the power of Instagram, the power of the Internet, the power of all this social media.
So when that finally ended, when we ended that session, I called the other girls. Women, excuse me, Called the other women. And I said, okay, listen, there's power here. Let's do this. Every week, we had some back and forth on whether we should do it monthly or whatever we decided on every week. There were three co hosts. It was me, Heidi, and this girl Mireille, who she dropped off after maybe a year, maybe a little less. But the three of us were like, there's three of us. We don't all need to join every week. Because the concern was that's. That's a lot. So I said, okay, three of us. There's four 33 weeks in a fiscal year, in a fiscal month. Why don't we each do a week? You do a week, I'll host a week. You host a week, like three of us. And then the fourth week, we'll all host. And that's how we started it. And then ultimately we realized that we were all just joining all the time. Cause we all really enjoyed it. So it became an every week everyone joins kind of thing. And that's how it started.
[00:17:30] Speaker A: Wow.
[00:17:31] Speaker B: Yeah. And in the last question, you asked how I met Heidi, a year later, I met her at LA Tequila Festival after we'd been doing this for a full year.
[00:17:38] Speaker A: But that's very cool. So you guys actually didn't meet in person for the whole year, and then it was probably like you were meeting for your first time. One of your best friends would be my guess.
[00:17:46] Speaker B: Yeah. Honestly. Yeah. Like, she's a speed dial on my phone. And I was. I. I warned her that I. I'm relatively short. I'm like five, two, five, three. And she told me the same. But when we went, we ran up and hugged each other, and I was like, you're kind of short. She's like, you're kind of short. And we just, like, hugged and like, you know, like, yeah, it was. It was really adorable. And yeah, I just, you know, this is one. This is a person that I talk to every single week of my life.
[00:18:11] Speaker A: Yeah. That's awesome.
[00:18:12] Speaker B: Five years. So, yeah, I've. I've deep love for Heidi.
[00:18:16] Speaker A: Very cool. So who. Who of the two of you puts in the most work? I. I'm. I'm thinking it's you.
[00:18:22] Speaker B: It's definitely me. I love Heidi. I love her dearly, but girl knows it's me. She made a comment the other day. She was like, I love YouTube. She goes, I love YouTube. It's so automatic. And I was like, what do you mean it's automatic?
[00:18:32] Speaker A: Nothing. Automatic.
[00:18:34] Speaker B: Next. And I was like, baby, that's me.
So I made a spreadsheet, because I love a spreadsheet of every task that it takes to put on a show. And it was 30 plus tasks, and we do this every week.
And then I made a list of all the things that I do, and it was like. It was like 29 to 1. And then I was like, okay, so let's, let's like. Because she books the guests now, I also book Some guests, but she books them. So I was like, let's tighten this up and, like, let's move things around, and you can get some stuff, and I can get some stuff. And, like, there's things inherently that, like, will take me less time than they'll take you because I'm just a digital native. There are things that you are so inherently good at, like booking guests and making people feel comfortable and, like, all that, like, that you should be doing. And so we divided up the work in a way that. Still not 50, 50, but it doesn't have to be it. It's in a way that is. It works for us. And regardless, like, I'm just so grateful every week to get to hang out with her. So, yeah, that's very cool working for us.
[00:19:27] Speaker A: So do you get to meet up more often now than you did meeting for the first time in a year or still not. Not together a lot?
[00:19:34] Speaker B: Once a year, if we're lucky, to be honest. Because, yeah, like, you know, there's a lot of events and a lot of things. I mean, we were just at Patron together in April, which was really cool because neither of us brought anybody. Like, the Patron trip, Typically you go by yourself, but a lot of people increasingly have been doing it as couples, which I didn't get the memo on that.
So Heidi and I were kind of seen as like, a. Not a couple. Like, we're not a couple. Like, she's married. I am not married that I know of. We're not a couple. But she, like, and I were just always. We sat next to each other. We saved each other's seats. Like, we always just, like, had each other's back. And I think I've probably met her under 10 times. I mean, I'm doing the math. Maybe five times, six times in person, but it's not like that. Because you talk to her every day. We talk every week, at least. Yeah.
[00:20:19] Speaker A: I think it'd be neat if you guys could get together and do a show where you guys are in person together.
[00:20:25] Speaker B: We did episode 100.
[00:20:27] Speaker A: That was a long time ago. Episode 100.
[00:20:29] Speaker B: Episode 100 we did live from Shiseed and Renee Carranza's new at at the time, new bar Exete in Tequila, Mexico. The problem was the acoustics when you're both in the same room are really tough.
[00:20:43] Speaker A: It's different.
Yeah, but what you. There's not too many places that are better than doing it there. I mean, with two amazing freaking people. Those guys have become true, you know, friends. And they're such amazing People and you want to laugh.
[00:20:58] Speaker B: Like, even our guest that night.
And. And further, they were like. They opened the bar for us and they're like.
And they. They, like, turned on the air conditioning and it was like louds, and they turned it off. So then everyone's sweating and they're just like, amazing people. And, like, I think that's the. The most important part of all of this tequila stuff. If Instagram or TikTok went away tomorrow, because I heard someone might have gotten tick, gotten kicked off TikTok.
[00:21:23] Speaker A: Brad, I'm off. Yep. Done.
[00:21:25] Speaker B: Yeah. If all of this Instagram stuff went away tomorrow, what. What lasts and what stays, other than this massive amount of tequila that I've accumulated, is the relationships and the friendships and the bonds and the people. And, like, that is so real. And when you take things from the computer and bring them into real life, that's what matters the most of all of this stuff.
[00:21:46] Speaker A: Yeah, I completely agree. When you were telling the story about Ileana Partita coming on, what it reminded me of is how accessible these amazing Tequila, you know, masters are. You know, to be able to. To figure out how to speak Renee's Spanish and to be able to talk to Sergio Cruz without even knowing half the time what he's saying, but you still know. And.
[00:22:12] Speaker B: And you know what he's saying?
[00:22:14] Speaker A: Always. I mean, he's something else.
[00:22:15] Speaker B: You know what he's saying? He's talking with his guy. You know what he's saying?
[00:22:19] Speaker A: It's amazing. That is the thing that I have found. I mean, only. I've only been doing this for two years, and the friendships that have came out of this are just unbelievable. Just unbelievable. So I'm gonna. I'm gonna take a pause because I finished this and I want to go grab a really special bottle for this.
[00:22:35] Speaker B: Oh, me too. Okay, what am I grabbing? Let me go see what I've got. I know I've got something. You're gonna. You're gonna make fun of me, though. Okay. All right, I got it. I'm gonna get made fun of, and I'm okay with that because guess what? I am secure.
[00:22:47] Speaker A: I know what you grabbed. I'm gonna show you what you grabbed.
[00:22:50] Speaker B: How does he know? Does he know?
How'd you know?
[00:22:54] Speaker A: I seen the top.
I seen the top and I knew that that's what you would go get.
[00:23:00] Speaker B: Let me tell you something. I. Listen, if someone wants to make fun of me, make fun of me. This is. Listen, this is a mass produced Tequila that is consistently good.
And frankly, anyone who says that this is not a good product. It's because they're looking at the brand before they're actually trying the product. And the bias that they have, unfortunately, might be getting in the way of they're trying a really great product. And I. I drink Patron. Regular Patron, Regular Blanco Patron. I. I was at a wedding last night. That's all they had. I drove myself there, so I didn't drink. But if I were to drink at that wedding, Patron, I wouldn't even think twice.
[00:23:33] Speaker A: Right.
[00:23:33] Speaker B: But patron 100 compared to standard Blanco, Patron is just night and day.
[00:23:37] Speaker A: Way better. Yeah, way better.
[00:23:39] Speaker B: Oh, good. So, yeah, you know, let's. Cheers, Patron, man. Let's go.
[00:23:42] Speaker A: I wanted to bring out the 1530 like you had a second ago there.
This is fantastic tequila. There's always one over my. Over my shoulder up here. And you guys, this. This is just out of the park. Delicious.
[00:23:59] Speaker B: Thank you.
[00:24:00] Speaker A: I want you to talk a little bit about the Tequila that Cares foundation and how you got involved.
[00:24:08] Speaker B: This is how this. This is how this was a few months before we took it out of the barrels. We tried it.
So the Tequila that Cares foundation is a really cool thing that I'm really honored to be a part of.
Jason Krasno is the founder. He's just this unbelievable, unbelievably philanthropic guy who.
He stays behind the scenes. He's not in it for, like, followers. He couldn't care less. He is just a generous, wonderful, wonderful human being. And I'm so lucky. Like, Tequila brought us together. What a wonderful guy. So he. When he wanted to start a charity, he called me, and he's like, mariss, like, would you want to be a part of this? And blindly knowing nothing else except that he was a part of it and founding it, I was like, yes.
And so what Tequila that Cares foundation does, the vision is twofold. One, to help the places in Mexico that are making tequila. The communities in Mexico, like, the ones that are responsible for this bottle.
The second part is the people who are making that bottle accessible to you. So the bartenders in the United States, most. A lot of bartenders in the United States, they don't have health insurance. They don't have basic access to healthcare. They don't have a lot of resources that they should have. And through the US Bartenders Guild, we're able to help fund some of those things. That's one piece of it. What we're known for, though, is helping build schools and fund schools in Mexico, because a lot of the humidors who are in these fields working harder than any of us work all week combined to make fractions of what this bottle produces in terms of the total roi. They're not getting the resources for these schools and the things for their families. So we help fund programs that help those schools. And what we really try to do is not just like throw an injection of money and then run away. We're trying to do things that will help create a forward looking program. So like, do you buy a computer that then the school can use to help students on a recurring basis? Do you put a roof over a classroom? Do you build bathrooms? Believe it or not, do you build bathrooms? Some of these schools don't have running water, right. Like, stuff like that. So, you know, that's where, where. Jason is such an incredible, an incredibly philanthropic and incredible person.
When he and I went down to Mexico together, he went and visited the schools. He's like, this is part of it. Let's go see. Like, I'm not going to just like pick a charity and move on. He wanted to actually very tangibly and concertedly choose the school that was benefiting. And so the Francisco. I'm going to pronounced this wrong, but the Francisco Robles school was the one that we chose this time. And you can even see on the bottle, like we put a little crayon over it to like signify that. And so the money from this bottle goes to that and our initiatives and what, what I will say is in the United States, you know, there's a three tier system. And two of the three tiers fully said, forget our, our margins, we will give all of that as well. Which is pretty incredible.
[00:27:05] Speaker A: Which tier didn't?
[00:27:06] Speaker B: You can guess.
[00:27:07] Speaker A: Was it the importing tier? No, it was the distributor tier.
[00:27:11] Speaker B: I don't want to sell anyone out.
[00:27:12] Speaker A: Sell them out. Come on.
[00:27:14] Speaker B: I mean, it's just, you know, it's just I. You would hope that they would see the value, right? You would hope they would see the value. But we're very grateful to Sip Tequila. Of course, they're incredible at what they do. They run an absolutely flawless system when bottles like this sell out in under a minute.
[00:27:32] Speaker A: Y.
[00:27:33] Speaker B: And so, yeah, like, we're very grateful to partners like that.
[00:27:36] Speaker A: Well, I was very fortunate to get to sit with John here at this bar and he brought this bottle for us to do on the show. And then the reason I have other bottles is because I purchased them from Sip Tequila as soon as they were available to buy. So I really appreciate people doing what you're doing and giving back. It's been one of the things that's been really cool to see you guys with multiple different mission, 15, 30 different expressions. This is the first one that I've ever got to get my hands on. Though the other ones are sold out. Yeah, I, I never got to get the other ones. So I do watch secondary market. I'm not a big fan of the secondary market, but every time, every once in a while I'll, I'll buy something I shouldn't. But I really like that we, We've been very active with Hinte Buena and what Cristiano has done, and I just, I think it's so awesome. And it's, it's your foundation is something that I've wanted to be involved in and, and help you guys out as much as possible. So that's.
[00:28:37] Speaker B: Oh, really? I'll connect you with Jason because honestly, I think one of the things that, that is important that we said earlier is if all of this Instagram stuff went away tomorrow, like what exists and like kids getting an education exists. Like of. Of all the noise and all the memes and all the funny stuff that we throw on the Internet, the real thing is the people. And so, you know, when I'm just fortunate that I'm able to be anywhere associated with something like this and use whatever platform I've cobbled together with sarcasm and memory to make a difference. So.
[00:29:08] Speaker A: Yeah, and also a lot of education and a great ability to share with people. You have all of those qualities to go.
[00:29:14] Speaker B: Yeah, the education too, every Tuesday via techie ladies.
But yeah, the pop culture memory is, is certainly helpful too.
[00:29:23] Speaker A: So have you ever dove into any of the other like classes that are available to learn about Tequila, like WS or ITA or any of those other ones?
[00:29:31] Speaker B: Yeah, so I did the typical like CRT class that everyone takes. That's pretty easy. It's like a one or two day course and then you take an exam. Um, I would love to be in a position someday to be able to take one of those more in depth classes, but right now, you know, I, I don't have the vacation time necessarily to be able to like go down to Mexico for like the cut the door class. That's like in person in Spanish. Yeah, but one day I'd love to do that. Like my parents retired and played golf. I'd love to retire and go learn more about Tequila.
[00:30:00] Speaker A: I would love to do that. Cathode Classic person. That would be so freaking cool.
[00:30:05] Speaker B: It'd be very cool. I also would need to know Spanish, which.
[00:30:08] Speaker A: That's a. That's Another problem I have is I, I struggle at the Spanish, I'm learning. I, I speak fluent distillery.
But outside of that,
[00:30:19] Speaker B: very fluid sarcasm.
Yeah, I know, but, but honestly, all of it aside, you know, I would love to do something like that because I think it validates.
Unfortunately, we live in a world where sometimes credentials don't matter and sometimes they do. And in the cases where they do, like when I meet people and they're like, well, my mom's always like, oh, she's really into tequila. Like, talk to her.
How do you within 10 seconds describe this?
Right, right. So like now with techie ladies, I say, oh, I co host a live tequila show every Tuesday. And they go, what do you mean a live show? And I'm like, well, we interview tequila brands. So that, that's a nice easy one liner. But how do you establish credibility? Right? So you could say, well, I'm crt certified for professionalization in tequila culture that, that cert that they give people. But really, you know, like having any sort of other credential would be helpful for now. It's just I have 12 9k followers on Instagram, which means nothing.
[00:31:17] Speaker A: No, it does though. And I, I mean I've watched you guys. I, I watch a lot of your shows. I, I the way that you interact with people and the knowledge that you have to ask the questions that you ask though, it's, it's very evident that you know what you're talking about. You've probably been to a ton of distilleries, so you've probably learned a lot just from walking through and listening to Master Distill up until that point where you forget what they said because they gave you so many things off the still to drink while you're there.
[00:31:44] Speaker B: They're so generous. It's wild.
[00:31:46] Speaker A: So hard.
[00:31:48] Speaker B: Yeah, like it, what's so fun about it is like, I feel like the friendships truly are my favorite part.
[00:31:54] Speaker A: Sure.
[00:31:54] Speaker B: Like, not to get very existential about all of this, but like last year for bcb, I was at a bar with Ileana and a few tequila branches. Seed, who we mentioned earlier. And I was like, what are you guys doing this weekend? And they're like, oh, I don't know. Shah Seed's like, oh, I'm meeting a friend tomorrow night in New York City. And Ileana's like, oh, I'm not really sure. And I was like, well, my car's here. Do you guys want to come to our shore house? And they were like, yes, that's awesome. No joke. I put them in My car and I drove him down to the Jersey shore and we spent a few nights at my parents. All kidding aside, like, I'm. I'm at my parents kitchen making penne vodka for Ileana Partita. Like, and I had to pinch myself a few times. I'm like, what is the. Like, what is happening? And she, like, stayed for a night and then I drove her to the Long Branch train station. I was like, what is this? Like, like, you know what I mean? Like, it's just so crazy. And then I'm realizing, like, she's gonna get on this train and she's gonna sit on that train and she's going to sit next to someone and they're not gonna realize who she is. And it makes you remember that in every facet of life, especially in a city like New York City, you can be seated next to someone who to you means nothing, but to someone else means the world.
And that's what all of this is, right? To every single person. Like, I'm important to my family. Am I important to everyone? No, Ileana is like, so important to me. But like, someone who doesn't know tequila has no idea who that is. And so we're all really important in our microcosms. And that's why, again, why I. I think the relationships matter more than just about anything else here. Because when it's all said and done, that's the one thing that you can't replicate. That's the one thing that you can't have a qualitative view on, it's all. Or a quantitative view on, it's all just.
It's an intangible thing that I'm really grateful for. Like, I. I mean, just how much time I spend with Heidi every week. Right. It's. It's evident in that. So, sorry, I'm very existential.
[00:33:39] Speaker A: No, that's awesome, because that brings me to another question, that we have these great relationships with people that we've met in this industry, whether it be content creators, master distillers, brand owners. These people become fast friends.
How do you think the relationships among content creators go? Where, where's your thoughts on that?
[00:33:58] Speaker B: I love that. It's a good question. I think. I think there's really one of two avenues. I don't think anyone is my competition. Like, we're not competition. We're all very different. We all have different lanes. Right. And earlier you were mentioning, like, the meme, the memes that I make. Right? And people, you know, do their own version of it. We all have our own lane that we're in. There's enough room for everybody, in my opinion, and what I find funny and my audience finds funny, someone else might find funny, and their audience might not find funny. So I do think that there's just, like, a lot enough room for all of us. So there's people like that, and then there's people who look at each other as, like, direct competition. And those people are less fun.
We all know them. I don't need to name names. Yeah. There's people who just look at each other and they think, like, if I push you down, it'll bring me up. Those are people that I try to just not spend any time on, because they're everywhere. They're not just in tequila. They're, like, in corporate America. They're, like, on baseball teams. They're, like, standing in line at the grocery store cutting you off.
They're waiting for the bus, and then the bus comes, and they jump in front of you in line, not calling names two days ago. But, like, I feel like in life, that's also a thing that you need to consider is who are the people that are making space for you, and who are the people that look at you as someone who's getting something that means that they can't have it? And so my friends and I have a phrase. We say, if there's room in your heart, there's room on your porch.
And so if there's room in your heart, there's room on your porch and social media and everywhere else.
[00:35:23] Speaker A: Wow. I. I so agree with you. I think rising tides raise all ships, right? If we can all promote and promote the community, and the community is what's amazing and why, you know, some people in the community want to tear other people down when they realize it. It's. It's. It's like being mad at your neighbor. You got to live next, right? Let's make this work.
[00:35:42] Speaker B: So, yeah, that's entirely.
Yeah, you got to break a few eggs to make a cake, right? So, like, I've broken some eggs. You know, there's been some people who've said some pretty awful stuff to me, and I've just been like, see ya, and I move on. Right? Like, they're like, you're gone. We're good. I've had some. Some people who've used my brand to get ahead, and, you know, that's. That's less cool. But ultimately, I think the positive has so far outweighed the negative that, you know, the few jerks that I've encountered are Just little speed bumps on the, you know. The highway of life.
[00:36:19] Speaker A: Yeah, the highway of life. That's what I was thinking. That as you said it. The highway to life. Yeah.
[00:36:24] Speaker B: Yeah.
[00:36:26] Speaker A: I was told a long time ago that nobody ever throws rocks at a non fruit bearing tree. And it took me a minute to figure out what that is. But if you want a really good orange and you can't reach it, you're gonna throw a rock and try to knock that fruit down or that apple down or that pear down or whatever you're trying to get. So no one's going to walk by a non fruit bearing tree and, and, and try to knock something off of it. So that's.
[00:36:47] Speaker B: I like that.
[00:36:48] Speaker A: It's kind of my thought process on the whole thing.
[00:36:51] Speaker B: I like that. Yeah, I did. It's interesting. I also like. There's a few vectors by which I think I annoy people.
One, being a woman, obviously for some people is a problem. And for some people it's not at all. I know that being a woman has opened doors as my aspect, much as it's closed doors. And so there, there's some of that certainly, and I think that's where techie ladies succeeded is we were trying to ultimately in the beginning tell the stories of the women of the industry. We ran out of women, so we talked to everybody. And also, it's not cool to only talk to women. Like, I think the best version of feminism is the one that wants equality, not equity, right? So like I want equal opportunity to talk to everyone. Right. So that's sort of our lane. But I know that being a woman has left me out of some, some rooms and has left me out of some conversations.
But it's also brought me into conversations. Like Felipe invited me to the El Pandio Posada. I don't think if I was a dude, he'd be like, hey girl, come. He has to be my date to my brother's wedding. I don't think that would have happened if I was a guy. So, like the good and the bad is there. You just have to focus on the good. But yeah, there's like tequila clubs that are very exclusionary and misogynist and they really, really don't like women. So, like, that's fine. Like that's. And it's not fine, but that's their thing and you just go to the ones that do like us.
[00:38:08] Speaker A: I don't understand that. I mean, I really don't. Like, gosh, my mom is one of the most important people of my life and She's a woman. And my wife is the most important person in my world, and she's a woman. So people that are have that mentality, have that, that's their issue. You're coming in every room I'm ever in, guaranteed. Like, that's, that's some straight.
[00:38:30] Speaker B: Sorry, dude. Yeah, like, no, I, I again, I grew up in the 90s, right. So, like, I played boys baseball because there wasn't really softball.
[00:38:40] Speaker A: Sure.
[00:38:40] Speaker B: So I've been made fun of for being a girl multiple times. Like, it's just like a thing. My first jobs out of college were in finance. I remember being the only girl in the room multiple times. Having bosses make comments that they shouldn't make that nowadays they'd get in trouble for, but back then were cool to make. So I'm no victim and I'm no stranger to this sort of thing. So I just kind of shrug, laugh and move on. What does bother me is that if they have, if these types of people have an impact on the next generation because any of that sexism, racism, any of it, it's all learned behavior. And in animals and in the wild, you don't see that it's not a thing. So when it manifests in humanity, you know, it's a learned behavior from people who just don't know better. So that's, that's the part that I don't like.
[00:39:22] Speaker A: You know, I guess I come from an industry that in the mortgage and real estate industry, a lot of times women do better than men. Right. Like, there's a lot of very successful male realtors, but there's a lot of very successful female realtors. And the same goes in the loan, you know, as a loan officer, as a mortgage loan officer. There's.
Women today are rapidly becoming more successful before we all get replaced by AI, which is going to happen.
[00:39:50] Speaker B: Is that a man or a woman, though? That's the thing, like, that tells a lot about people's perception of gender.
[00:39:55] Speaker A: I think they cater the voice to whatever you want it to be, but actually you're not even going to hear anything. You're just going to type in it online. But, you know, so most of the, if you think of it this way, as a loan officer, who do I talk to the most? The wife.
Because the wife's the one that handles all of the finances.
[00:40:12] Speaker B: Really.
[00:40:13] Speaker A: In most cases, even in my household, my wife handles all of the. I make, I ran the businesses and have worked hard to make money. And she raised our children. She was a realtor for some time. But I say she retired from working when our children moved out of the house. But her job has been the CEO of our family for many, many years.
[00:40:32] Speaker B: How long have you been a loan officer?
[00:40:34] Speaker A: I've been in the mortgages for 30 years.
[00:40:36] Speaker B: Would you say that 30 years ago you mostly talked to women or is it. Is it mostly talk to women the whole time?
[00:40:43] Speaker A: Most of the time, yeah. That's so very seldom is it the guy. And when it is the guy, accountant, engineer, or like, lawyer or doctor, like, those are the words.
[00:40:53] Speaker B: Yeah. Like, but that's cool to hear, though. I see. That surprises me. I would have thought that it shifted more recently.
[00:41:00] Speaker A: No, it's been that way for years, though. Think about the women.
The wives in most families are the ones that say, yes, we can buy that car and no, we can't get that couch, and you don't need a TV that big. Like, the. The wife is usually the voice of reason that keeps people from going broke.
[00:41:18] Speaker B: And generally female investors do better in the market than men. 100 thing. Just a thing.
[00:41:25] Speaker A: Because there's that side, though. I'll tell you, in our household, I win in that one.
[00:41:29] Speaker B: Do you really?
[00:41:30] Speaker A: Oh, yeah.
[00:41:30] Speaker B: I mean, honestly, a lot. What? And. And again, these are generalizations that we're making.
[00:41:33] Speaker A: So, like, absolutely.
[00:41:35] Speaker B: Yeah. Right. Like. And I know people who certainly, like, make women look good and certain women who make us look bad and flip side on. On both sides as well. So. Yeah, generalizations are dangerous.
[00:41:46] Speaker A: Yeah. I will say the key to my marriage of 38 years, high school sweetheart, kids when we were very young.
Notice, my daughter is almost 38. We've been married almost 38 years.
It's understanding that we have to communicate well. And in most cases, she's right. And if I just understand that it
[00:42:07] Speaker B: makes it work, that's a success story. And I went to a wedding last night, and one of the speeches, they said, this is not the finish line. This is actually the starting line. Like. Like, congratulations, but, like, you're about to start the race.
[00:42:17] Speaker A: Yeah.
[00:42:18] Speaker B: And I love that.
[00:42:18] Speaker A: Get that divorce attorney's card out of your pocket.
[00:42:21] Speaker B: Right? Like, burn it. And also, like, you know what?
[00:42:23] Speaker A: I have one wedding speech every time for people to ask me, what's the secret of being married for so long? My answer is always the same thing. Keep your fights clean and your sex dirty.
[00:42:33] Speaker B: I love that. I. So I have a brother, and he's getting married in April, and he already told me. And Mariss, you're giving a speech. So last night I was, like, taking notes. I was like, oh, I liked that note. I liked that note. I like that. So, like, yeah, I'm gonna take it pretty seriously.
[00:42:46] Speaker A: That was very cool.
[00:42:47] Speaker B: Yeah, it's. It's all, again, relationships and people. That's what matters.
[00:42:52] Speaker A: Yes, I agree. So another question that kind of goes back to that with. With all of the people that you talk to in the industry today, what do you think the most dangerous thing that's happening in tequila today? What's the scariest thing about the tequila industry that you see from talking to brand owners?
[00:43:08] Speaker B: I mean, I'll go purely economic. I think the macro trend in the industry of downward consumption of tequila, like, people. People are not drinking as much. Right. And I think that's not dangerous. Right. And inherently, it's actually the opposite of danger. But what it means is there's going to be less room for brands to. To succeed. And what that means is there's going to be fewer brands that exist and therefore fewer brands that can try.
And as much as, like, I love small business and the. The main street of my town used to be all mom and pops, and it's increasingly becoming big conglomerates because those are the ones that can afford to lose money in years 1, 2, 3, and 5, and then, you know, in 10 years make money. I get worried that the downward trend of consumption is going to only leave room for people who can afford to lose money for half a decade, which already it's starting to be. And so that is dangerous because the dreamers, the people who just want to take a chance and do a weird thing. Like we were talking about John Bollinger from Yayo. He's just such an innovator and he. And a pioneer, and he loves to try things. When I was in his distillery or in his barrel room with Sergio, and Sergio's adorable son John was showing me all his failures. He was like, hey, look, we tried to age it in sea salt barrels. Try this.
[00:44:30] Speaker A: This didn't work.
[00:44:31] Speaker B: And he's like, and it's disgusting. And he was proud of that because he pushed the limit and found where the limit was. And it was over here. Now come on back. But with the downward pressure on consumption, there's not going to be as much room for the dreamers and the innovators and the people who want to try things that won't make money initially.
And so that makes me worried. Right. That's the most dangerous thing, is that the most commercial lane is the lane that's going to be most viable. And therefore that will be the only lane, hopefully that's not the case and all of this is cyclical, but I do think that the downward trend of consumption is going to maintain for the foreseeable future and therefore it's going to be hard to have the innovators succeed.
[00:45:12] Speaker A: Don't you think though, these Gen zers are going to get a little crapped on at work and figure out that I need to come home and have a drink versus come home and count their Pokemon cards and play video games.
[00:45:23] Speaker B: If I could get into the mind of Gen Z, my, my brother who, so my brother who I mentioned is, is engaged to a Gen Z and so that's fun. I, you know, they, they smoke a lot a weed or whatever, that's what I hear. But I don't know and I don't know what the trend is going to be and who knows what Gen Alpha behind them and Gen Beta behind them will be doing. But you know, you just hope that it's all responsibly consumed regardless of what it is. And therefore whatever the next thing is, I hope that people do it in a way that maintains the relationships and the most important thing.
[00:45:56] Speaker A: What do you think the most positive thing or coolest thing that's going on in tequila right now is?
[00:46:00] Speaker B: Ooh, the coolest thing. Okay, that's a great question. I think a lot of women are getting their flowers right now.
So like a lot like what used to be a barrier, like being a woman is no longer. We're drinking tapatio. Jenny is the Jenny Camarena, first time female master distiller of La Alta. So I think that's really cool. Ileana Partita, who we've mentioned multiple times, has many brothers and she is the one running the family business you mentioned. Gente Buena Cristiana from Valor is running a tequila brand. Like no one even thinks twice about women running in this industry.
And what's really cool is like over time as the generation that cared about that sort of fades out and the generation behind it that doesn't care about that comes in, it won't even be a thing anymore.
[00:46:43] Speaker A: Right.
[00:46:44] Speaker B: And so I think that's a really exciting part of the industry and I think, you know, hopefully that'll. That'll lead to the innovation that we need as well.
[00:46:54] Speaker A: Yeah, there's a couple others that we haven't mentioned like Mellie Barajas who's, oh yes, making one of the. One of the top selling brands right now in America, La Grittona, which is doing very well.
Don't forget about Anna Marie. I mean, golly she's killing it. Yeah.
[00:47:10] Speaker B: And I'm also really excited about the Camarena daughters. Right. Like, you know, fan Fanny, Mary for and Carla. Like, they're obviously going to be and are really important, but they're going to continue to be important. And then, you know, they hire a lot of cool women at the distillery as well. So, like, Monse, if you've ever done a tour of Ocho, like, Monsey has done the tour.
[00:47:30] Speaker A: Yeah.
[00:47:31] Speaker B: So it's just cool to see all these wonderful women. I mean, with Ileana, her distillery, it's just like a bunch of awesome women all just supporting each other. And I know I'm not trying to make this a big, like, feminist thing, but, you know, these are. These are tables that they couldn't be at.
Like, these are rooms that we couldn't be in. And now we're there and we're making an impact, and it's really cool to see.
[00:47:52] Speaker A: We have to give it up for Sergio's wife for not letting him go off the rails every single day, because she is so amazing.
[00:47:59] Speaker B: We love Esme.
[00:48:00] Speaker A: She's so awesome.
[00:48:02] Speaker B: I love her. She's great. And you love to see, like, a husband and wife team. I. I think that's always really powerful. And I think your story of being Married for nearly 38 years is. Is such a success story and nothing's easy. You have to work at it. So both people making the decision to do that is always really cool to me.
[00:48:20] Speaker A: I always say it was very easy for me. Like, it's been a cakewalk for me. It's been hell for her, guaranteed. Wait till you meet her.
[00:48:28] Speaker B: But, yeah, when.
[00:48:29] Speaker A: When you meet Tony, my wife in person, you two are going to run and give yourself a big hug because you're the same height and she is the sweetest person you will ever meet in your entire life. Ask anybody that's ever met her. They will all say the same thing.
[00:48:43] Speaker B: Oh, she's got competition in Heidi, though.
[00:48:46] Speaker A: Oh, yeah. Heidi is pretty sweet. Yeah, she.
She drove me to the Casca Tona, which I was already going to buy.
[00:48:55] Speaker B: Well, I hope to meet Tony someday, and if you ever. You're in the area, then you can try all the Mission 1530 releases that you haven't tried.
[00:49:01] Speaker A: Oh, that'd be fantastic. We're actually.
Adam Miller is a guy that we met on a trip who owns a bar in the Hamptons, and he has invited us up to the Hamptons. And Wayne.
[00:49:15] Speaker B: Wayne.
[00:49:16] Speaker A: Wayne lives there.
[00:49:18] Speaker B: Well, Wayne's wife, Francis, is the coolest
[00:49:20] Speaker A: dude he is so awesome. And he's just, what, right down the road from you? From what I understand.
[00:49:26] Speaker B: What road we talking about?
[00:49:27] Speaker A: Well, he's in Long Island. Right.
So it's a long road. Is that what you're saying?
[00:49:33] Speaker B: Yeah, in this area, we don't go by miles. We go by minutes. Let me tell you.
[00:49:37] Speaker A: Hours.
[00:49:37] Speaker B: It can be five miles away, and it can be three hours away. Okay, Long Island. He might as well live in Ohio like we are ours. Hours.
[00:49:46] Speaker A: Well, maybe we can get somebody's helicopter to just, like, take us to each place.
You probably know some folks and.
[00:49:53] Speaker B: Oh, yeah, let me dial them right up.
[00:49:55] Speaker A: Yeah, well, end up in the Hamptons drinking at Adam's place. So, yeah, we're gonna take.
I don't know. His name is Adam Miller. That's all I know. I'm. I'm really putting him out there right now.
[00:50:03] Speaker B: No, there's Hamptons people and there's Jersey Shore people. I'm a Jersey Shore person, but that doesn't mean I don't like the Hamptons. I just. All my contacts are at the Jersey Shore.
[00:50:11] Speaker A: Gotcha.
[00:50:11] Speaker B: We.
[00:50:12] Speaker A: We were on a cascane trip together, and he talked about the people that visit the bar in the Hamptons, and they're all, like, people that you have to try to get tickets to their shows.
Pretty. Pretty cool. And he's. Him and his wife are amazing, and they're like, you're. Our door's open for you guys. So we literally were just talking the other day and said, okay, we're going to come up to the Hamptons before the fall, so I'll let you know when we're coming up there and we'll come into New York. Well, I haven't been to. To New York in probably 10 years.
[00:50:42] Speaker B: Oh, well, we just, like, won the NBA Finals. I don't know if you know that, but, like, the Knicks, just like, one.
[00:50:47] Speaker A: Yeah, I know. We have a team called the Pacers. I don't know if you remember them. We. Reggie Miller kind of showed Spike Lee where to go back in the day. Right.
[00:50:56] Speaker B: Well, we also won the NWSL final, so. The National Women's Soccer League. Gotham won in New Jersey, I might add.
So, yeah, we're, like, doing okay. The Yankees, forget it. The Mets aren't ours.
[00:51:08] Speaker A: Well, we have the Colts and the Pacers, and neither of them are doing anything at all, so we have nothing to brag about. But we do have the Indianapolis 500, and you should come to it someday. It is the most spectacular event in the world with over 500,000 people in one stadium. And one thing that'll blow your mind is when they play taps in the stadium, you could hear somebody drop a quarter.
And the national anthem and the flyover will give you goosebumps for days. And it is one of the coolest events to ever come to. So mi casa, su casa will hook you up with an event to the Indy 500.
[00:51:44] Speaker B: You'll dig it. That would be awesome. And one of the things that was so heartwarming about the World Cup, I think, was people discovering, like, what America actually is when you just described there, like that's part of it. Right. And it's embarrassing for me to say I've never been to Indiana. I have lived in the Midwest because I was in a finance rotational program and was sent to Ohio twice. So I've lived in Ohio in two separate occasions, two separate cities.
But yeah, I think the America that we know was really cool to see people experience and the Mexico that we know, it was cool to see people experience as well.
[00:52:17] Speaker A: I totally agree. That was one of the coolest things for me was my friends who have really never been to any place, but maybe inside an all inclusive resort in Cancun or got so excited of seeing, you know, screenshots and videos from Mexico City and Guadalajara and really experiencing what some of the people are like. And I'd never watched soccer in my life. And I watched more World Cup. We sat and watched the whole Argentina, Spain game.
[00:52:43] Speaker B: Yeah.
[00:52:44] Speaker A: Which was.
Here's, here's my take on, on soccer. It's boring until it's not.
[00:52:49] Speaker B: Yeah, that's true.
[00:52:50] Speaker A: And all of a sudden it gets really exciting and then it goes back to, I can go to the bathroom and get a drink and not feel like I'm gonna miss anything. Oh, I missed something. Like, that's happens every time.
[00:52:59] Speaker B: That was like the game on Saturday. The, the third place game was like intense. It was like four nothing. And I was like, all right, I can turn this off. And then it wasn't. And then it was 6, 4. So, yeah, to your exact point.
[00:53:10] Speaker A: Yeah.
[00:53:11] Speaker B: But the new sport, like I, I dig sports. Sports are like my favorite thing.
The new sport that I've. Not new sport, but the sport that I've been digging recently has been. Hockey has been a lot of fun. And also softball. The AUSL is Athletes United Softball League. They've just started, like their season is very short. It's July and August and one of the pitchers is pitching as fast as would be the same reaction time for 105 miles an hour in baseball.
[00:53:40] Speaker A: Holy cow.
[00:53:41] Speaker B: Yeah. Carlin Pickens. She's. She's doing, like high 70s, which is the equivalent of 105 mile an hour reaction time. So it's. It's a lot of fun. And there's small ball and all the things about baseball in the 90s that we've lost for the strikeout and home run game are now maintained through softball, and it's really fun to watch.
[00:53:58] Speaker A: That's very cool. Well, my son was a pro motocross racer, so we, we grew up in the racing community. And one of the greatest memes I seen, not last week, but the week before, was a youngster named Sasha came over from Europe who is leading the MXGP championship right now, and they had an off week. So he came to race in Southwick, Massachusetts, which is one of the hardest tracks in the entire American courses, and he showed up and beat all of the riders by 30 seconds in the first moto. And they're like, this kid's amazing.
In the second moto, he was leading by 25 seconds and he crashed. He got up, no goggles, and he finished the last four laps and he won the race with a broken collarbone. He broke his collarbone in the crash, and he pulled into the tent to go to the podium and he. He literally said, broke my collarbone. And they got the camera on him and they're trying to give him water, and he's like, no, I broke my collarbone. And he's like, we gotta go. I broke my collarbone. And they put him in a tent, you know, and then they put him on the cart and off he goes.
And they showed him saying, covered in dirt, winning the race, saying, I broke my collarbone. And then they showed a guy on a soccer field holding his ankle.
[00:55:15] Speaker B: Oh, please.
[00:55:16] Speaker A: And I'm like, that is so funny.
[00:55:19] Speaker B: That's between men's and women's sports, too, sorry to say. I don't know if you've watched the WMDA recently. Like, they beat shit out of each other, especially Caitlin Clark. She gets a lot of the brunt of it, but they really beat each other down. And that's why, like, I'm really digging women's sports instead of some of the more classic men's sports is I feel like the men are getting paid at such a level now that, like, why put your heart into it? Just preserve yourself. Don't get injured. Ride your contract. These women, like, have multiple jobs. It's kind of like the way the. The years of, like, the DiMaggio era, era, when they had Multiple jobs. And baseball is just the thing they did in summer. They were more hungry for it. So with women's sports, it's sort of like that. And I. I like watching as they take it seriously. And, you know, women's soccer, like, same thing. They're, like, on the ground and getting back up.
[00:56:05] Speaker A: Right.
[00:56:06] Speaker B: Whereas men's like. And same with the NBA. I have a hard time with the NBA sometimes, but the finals were a lot of fun because we won.
[00:56:13] Speaker A: Oh, you guys had to have a blast during that. Now we have. I don't know if you know this Caitlin Clark. She's in Indiana, right? She's playing for the Fever.
Stephanie White is really cool. We've met her several times. We're going to have her on her other podcast, and it'd be really cool to have Caitlin on sometime. Let's see if that ever happens.
[00:56:30] Speaker B: Oh, yeah, get her on your tequila podcast.
[00:56:31] Speaker A: Well, she'll be on. I have a podcast called the Indiana Success Happy Hour, and we interview successful people in Indiana. And Stephanie's agreed to be on the show after the season's over. And we've had Connor Daly, the IndyCar driver.
We've had Scott Pollard, which was an NBA player. We've had the voice of the Colts, the voice of the Annapolis Motor Speedway, several successful business people. So fun, fun podcast that we do.
[00:56:54] Speaker B: That's awesome. I mean, Caitlin's off the next two nights. Her. Her next game is not till Wednesday against the. The Connecticut Sun.
[00:57:01] Speaker A: She's really hard to get to Stephanie.
[00:57:05] Speaker B: She's not that easy, probably. Yeah.
[00:57:08] Speaker A: Well, I want to thank you so much for taking your time out to do this for me. I. I know you're busy. I know you. You are very successful at what you do at work. You're doing great things on the. In the community of Tequila. And I just love watching your stuff. And I just want to say thanks for taking your time tonight. I'm gonna pour. Oh, no, I still have a little left. I didn't drink it all yet, but I gotta have Mission 1530 with you on the show.
[00:57:30] Speaker B: Yeah.
[00:57:31] Speaker A: Cheers.
[00:57:32] Speaker B: Cheers.
[00:57:33] Speaker A: Thank you so much.
[00:57:34] Speaker B: Well, thank you. Honestly, I've been a fan for quite a while, and it's really cool to finally get to be on your show. And. Yeah, I love what you're doing. I love the consistency, uniquely. I feel like Heidi and I can respect that in a way that a lot of people who don't post as regularly, maybe don't, but the regularity of what you're doing is so hard, and I really respect it. So cheers to you.
[00:57:59] Speaker A: No, thank you very much. Cheers.
[00:58:01] Speaker B: To make it look easy is really hard.
[00:58:03] Speaker A: So true.
